I’m sorry to tell you that the “Home for Sale” yard sign purchased from Lowe’s will not get your home sold. Neither will your Infotube brochures.

Sure, if an interested buyer happens to drive around the neighborhood and sees your phone number in the sign, they will probably call it. They might even reach over and grab a flier to show their spouse what the home looks like.

But don’t mistake the bare minimum with an actual marketing campaign.

Selling real estate is a matter of exposure. You want to get as many qualified, probable buyers (ready, willing and able) to look at your property. And once you’ve got them looking, you better have what they seek.

Information.

Lots of it. Photos, descriptions, maps, measurements, calculators, schools, virtual tour…

When we sell Houston Real Estate, we create an individual property website for every single home. Think of it as a virtual information booth dishing out a healthy dose of useful information to everyone looking for it. A prospective buyer landing on one of our property websites would be able to get in depth descriptions of the property, look at well lit photographs emphasizing positive aspects of the home, map out its location, calculate their eventual mortgage payments as well as go on a virtual tour through the home. They could even look at what kind of shopping and entertainment is around and get detailed school district information.

Once the property website has been created, we then direct all “prospective eyeballs” to it by advertising it in our fliers, online classified ads as well as (believe it or not) MLS. When we bring prospective buyers to our clients’ individual property website, they are looking at plenty of information about the property we care to sell the most, as opposed to them looking at little information from plenty of different homes a la har.com.

Property websites are just another tool in our technologically advanced toolshed that enables us to achieve the single most important goal : Get homes sold fast!

And they sure beat Infotube …

Also Read:

• Selling your home? Know its marketing schedule
• Keep your Houston Realtor® on their toes
• Buying Houston bank foreclosure homes
• Do Open Houses work?
• Houston Real Estate Sales Slide in March